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SPECIAL PROJECTS

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2024 JOE GIBBS RACING XFINITY SERIES MEDIA KIT

Wrote all copy, three biographies, compiled all statistics, oversaw look and feel, and designed all creative elements with the exception of the front cover graphic.

BRANDON JONES POST-WIN COVERAGE RECAP

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RYAN TRUEX MEDIA BLITZ

Case study of a successful six-week communications strategy. Provides a comprehensive view of strategic approach, effective pitching, and ability to grow an athlete's brand while maximizing exposure for contributing partners. 

FOX SPORTS/FRIENDS OF JACLYN FOUNDATION FEATURE

Major earned media placement based on a partnership program that was inspired by the athlete's sponsor. Coverage is designed to paint my athlete in a positive light while driving attention to a meaningful cause.

2024 JOE GIBBS RACING XFINITY SERIES LINEUP ANNOUNCEMENT

Played a supporting role in coordinating and securing coverage from NASCAR Productions to create a non-traditional means of announcing Joe Gibbs Racing's 2024 driver lineup that drove greater viewership and provided the entire athlete roster to speak at-length.
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